Are you looking for a pet food brand that prioritizes your furry friend’s health and nutrition? Instinct dog food might be the answer you’ve been searching for. With its focus on raw meals and commitment to quality ingredients, Instinct has become a popular choice among pet owners seeking a natural diet for their canine companions.
We’ll explore what sets Instinct apart in the competitive pet food market. From its variety of raw and wet options to its rigorous safety standards, we’ll jump into the key features that make this brand stand out. We’ll also examine the nutritional benefits of Instinct’s meals, including their use of high-quality proteins, fruits, and vegetables to support your dog’s overall health and well-being.
What Is Instinct Dog Food?
Instinct Dog Food is a brand specializing in raw and minimally processed pet food, focusing on natural and whole ingredients. The company’s mission centers on transforming pets’ lives through raw nutrition, believing it offers superior nutritional benefits compared to traditional cooked pet food.
Brand Overview
Instinct originated from the Milligans’ work providing raw, meat-based diets to large cats in zoos, which led to noticeable health improvements. The brand’s commitment to raw nutrition stems from its belief in the higher nutrient density and nutritional complexity of raw food compared to cooked pet food. Instinct collaborates with academic institutions, including the University of Nebraska and the University of Helsinki’s DogRisk research program, to develop and study the effects of raw pet food on canine health. Their team boasts over 50 years of collective experience in pet food and nutrition, ensuring a solid foundation for their products.
Types of Products Offered
Instinct offers a diverse range of products catering to dogs and cats, with a primary focus on raw nutrition. Their product line includes:
- Raw frozen meals: Complete and balanced diets made with raw, uncooked ingredients.
- Freeze-dried raw: Convenient options that offer the benefits of raw food in a shelf-stable format.
- Raw boost kibble: A combination of high-protein kibble and freeze-dried raw pieces.
- Wet food: Nutrient-rich canned options for added variety.
- Toppers and mixers: Raw or freeze-dried additions to enhance regular meals.
These products feature high-quality proteins such as chicken, beef, lamb, and fish, complemented by fruits and vegetables like spinach, broccoli, blueberries, and apples. Instinct enriches its recipes with essential nutrients, including taurine for heart health, probiotics for digestion, and fatty acids for skin and coat health. The brand’s commitment to safety is evident in its SQF Food Safety certification and rigorous testing procedures for all ingredients.
Nutritional Value of Instinct Dog Food
Instinct dog food is designed to provide balanced nutrition for canines through high-quality ingredients and carefully formulated recipes. The brand offers a range of products with varying nutritional profiles to meet different dietary needs.
Key Ingredients
Instinct dog food incorporates a diverse selection of ingredients to ensure comprehensive nutrition. The primary components include high-quality animal proteins such as chicken, beef, lamb, and fish. These protein sources are complemented by nutrient-rich fruits and vegetables like spinach, broccoli, carrots, blueberries, and cranberries. Instinct also adds essential vitamins, minerals, probiotics, and fatty acids to enhance the nutritional value of their meals. The company sources ingredients primarily from American suppliers, with some international sourcing to maintain quality standards. For example, lamb is sourced from New Zealand, where pasture-raised animals are more readily available.
Protein, Fat, and Fiber Content
Instinct dog food offers varying levels of protein, fat, and fiber content across its product lines. The Raw Boost Healthy Weight Chicken Dry Dog Food contains a minimum of 35.0% crude protein and 12.0% to 15.0% crude fat, with a maximum of 6.0% crude fiber. In contrast, the Be Natural Real Chicken & Brown Rice Recipe Dry Dog Food provides a minimum of 25% crude protein, 14% crude fat, and a maximum of 5% crude fiber. The Original Grain-Free Recipe with Real Beef, while not explicitly stating its protein content, emphasizes high protein levels derived from animal ingredients. This formula also includes 2.9% omega-6 fatty acids and 0.5% omega-3 fatty acids. These nutritional profiles demonstrate Instinct’s commitment to providing balanced and varied options for different canine dietary requirements.

Raw and Freeze-Dried Options
Instinct dog food offers a range of raw and freeze-dried options designed to provide pets with minimally processed, nutrient-rich meals. These options aim to replicate a dog’s ancestral diet while ensuring convenience for pet owners.
Benefits of Raw Dog Food
Raw dog food offers several advantages for canine health and well-being. It provides high-quality protein sources that are easily digestible, promoting better nutrient absorption. Raw diets often lead to improved skin and coat health, increased energy levels, and better dental hygiene. The natural enzymes present in raw food support digestive health, potentially reducing issues like bloating and gas. Also, raw diets can help maintain a healthy weight and muscle mass in dogs. Many pet owners report smaller, firmer stools and reduced allergy symptoms when feeding their dogs raw food. But, it’s crucial to ensure proper handling and storage of raw food to prevent bacterial contamination.
Freeze-Dried vs. Traditional Kibble
Freeze-dried dog food and traditional kibble differ significantly in processing methods and nutritional content. Freeze-drying preserves the nutritional integrity of raw ingredients by removing moisture without applying heat, retaining more vitamins, minerals, and enzymes. In contrast, traditional kibble undergoes high-temperature processing, which can degrade some nutrients. Freeze-dried food is typically more nutrient-dense and palatable than kibble, often leading to improved appetite in picky eaters. It’s also lighter and more convenient for storage and travel. But, freeze-dried options are generally more expensive than kibble. Traditional kibble offers longer shelf life and is more cost-effective for many pet owners. While both can provide complete nutrition, freeze-dried food often contains fewer preservatives and artificial additives, appealing to pet owners seeking more natural options for their dogs.
Product Lines and Varieties
Instinct dog food offers a diverse range of products designed to incorporate raw nutrition into a dog’s diet. Their product lines cater to different life stages and dietary needs, ensuring optimal nutrition for dogs of all ages and sizes.
Puppy Formulas
Instinct’s puppy formulas are specifically crafted to support the rapid growth and development of young dogs. These products include:
- Instinct Raw Boost Puppy Grain-Free Recipe: Combines high-protein kibble with freeze-dried raw pieces for balanced nutrition
- Instinct Original Puppy Grain-Free Recipe: Offers a protein-rich diet without grains
- Instinct Raw Frozen Bites Puppy Recipe: Provides raw nutrition in convenient, frozen form
Each puppy formula contains essential nutrients like DHA for brain and eye development, calcium for strong bones and teeth, and easily digestible proteins for muscle growth. The balanced ratios of protein, fat, and carbohydrates in these formulas support healthy weight gain and energy levels in growing puppies.
Adult Dog Formulas
Instinct’s adult dog formulas are designed to maintain optimal health and vitality in mature dogs. Key products include:
- Instinct Raw Boost: Combines grain-free kibble with freeze-dried raw pieces
- Instinct Original: Offers grain-free or with-grain options for balanced nutrition
- Instinct Raw: Provides frozen raw meals for a biologically appropriate diet
- Instinct Be Natural: Features recipes with wholesome grains for dogs with grain tolerances
These formulas contain high-quality animal proteins, essential fatty acids, and a blend of fruits and vegetables to support overall health. Adult dog recipes focus on maintaining lean muscle mass, promoting healthy digestion, and supporting immune function. The variety of options allows pet owners to choose the best fit for their dog’s individual needs and preferences.

Special Dietary Options
Instinct offers specialized formulas to address exact health concerns and dietary requirements:
- Limited Ingredient Diets: For dogs with food sensitivities or allergies
- Raw Boost Mixers: Freeze-dried raw food toppers to enhance nutrition
- Healthy Weight: Formulas designed for weight management
- Healthy Cravings: Wet food toppers for added flavor and nutrition
- Raw Boost Senior: Customized for the nutritional needs of older dogs
These options provide answers for dogs with unique dietary needs, such as those requiring novel proteins, grain-free diets, or weight management support. The limited ingredient diets use single-source animal proteins and easily digestible carbohydrates to minimize potential allergens. Raw Boost Mixers allow pet owners to add raw nutrition to their dog’s existing diet, while the senior formula includes ingredients to support joint health and cognitive function in aging dogs.
Quality Control and Safety Measures
At Instinct Dog Food, we prioritize the safety and nutritional integrity of our products through rigorous quality control and safety measures. Our commitment to excellence is evident in our certifications, processing techniques, and testing procedures.
Ingredient Sourcing
We source our ingredients with utmost care, prioritizing quality and safety. Our primary suppliers are located in the United States, ensuring close oversight of ingredient quality. For exact components, we use international sources to maintain the highest standards. We carefully select each ingredient, including high-quality animal proteins, nutrient-rich fruits and vegetables, and essential vitamins and minerals. Our sourcing process involves thorough vetting of suppliers and regular audits to guarantee compliance with our stringent quality standards.
Manufacturing Process
Our manufacturing process is designed to maintain the nutritional value of raw ingredients while ensuring product safety. We employ High Pressure Processing (HPP) for our raw recipes, which effectively eliminates pathogenic bacteria such as Salmonella, E. Coli, and Listeria without compromising nutritional integrity. This innovative technique allows us to produce safe, raw dog food that retains its natural benefits.
We hold both Safe Quality Food (SQF) Food Safety and Quality certifications, demonstrating our commitment to exceeding industry standards. These globally recognized certifications are not mandatory in the pet food industry, but we’ve chosen to adhere to these rigorous requirements to ensure the highest quality products for your pets.
Our quality control extends to batch testing, where every batch of Instinct raw food undergoes thorough examination by an external, ISO 17025 certified laboratory before leaving our facilities. This testing specifically targets pathogens like Salmonella, E. Coli, and Listeria, providing an additional layer of safety assurance.
Price and Availability
Instinct dog food offers a range of premium products with varying prices. We’ll explore the cost comparison and where to purchase these high-quality pet nutrition options.
Cost Comparison
Instinct dog food is priced higher than many mainstream brands, reflecting its premium ingredients and raw food focus. A 20-pound bag of Instinct Raw Boost Whole Grain dog food has nearly doubled in price, now costing around $85. On Amazon, a 20-pound bag of Instinct Original Grain Free Recipe with Real Beef is priced at $67.87, while a 22.5-pound bag of the Chicken variant costs $77.99. Comparatively, other premium brands like Purina Pro Plan offer an 18-pound bag for about $50 or a 40-pound bag for $85. The price difference is attributed to Instinct’s use of high-quality, raw ingredients and specialized processing methods that preserve nutritional integrity.

Where to Purchase
Instinct dog food is widely available through various retail channels. Online marketplaces like Amazon offer a comprehensive range of Instinct products, often with competitive pricing and convenient delivery options. Pet specialty stores such as PetSmart stock Instinct dog food, with prices for a 20-25 pound bag of Instinct Raw Boost Kibble + Freeze-Dried Raw All Life Stage Dry Dog Food ranging from $60 to over $80. Many independent pet stores also carry Instinct products, providing local availability and personalized service. For those seeking the best deals, it’s advisable to compare prices across different retailers and watch for promotional offers or bulk purchase discounts.
Customer Reviews and Feedback
Customer reviews and feedback for Instinct dog food are generally positive, with many pet owners reporting important improvements in their dogs’ health and behavior. Let’s explore the pros and cons based on customer experiences and expert opinions.
Pros and Cons
Pros:
- Improved digestion and smaller, firmer stools
- Enhanced skin and coat health
- Increased energy levels and playfulness
- Reduced allergic reactions and sensitivities
- Appealing taste, even for picky eaters
Cons:
- Higher price point compared to conventional dog food
- Requires proper storage and handling for raw options
- Some dogs may need an adjustment period when switching
- Limited availability in some areas
- Shorter shelf life for raw and freeze-dried products
Expert Opinions
Veterinary nutritionists and animal health experts have weighed in on Instinct dog food, providing valuable insights into its nutritional benefits and potential drawbacks. Many experts appreciate Instinct’s commitment to using high-quality, minimally processed ingredients in their products.
Dr. Jennifer Coates, DVM, notes that raw diets like those offered by Instinct can provide excellent nutrition for dogs when properly balanced. She emphasizes the importance of Instinct’s safety measures, such as High Pressure Processing, which helps eliminate potential pathogens while preserving nutritional value.
Dr. Gary Richter, MS, DVM, author of “The Ultimate Pet Health Guide,” supports the use of raw and minimally processed diets for dogs. He states that foods like Instinct’s raw options can offer superior nutrition compared to highly processed kibble, potentially leading to improved overall health and longevity in pets.
But, some experts caution that raw diets may not be suitable for all dogs, particularly those with compromised immune systems or certain health conditions. Dr. Lisa Weeth, DVM, DACVN, recommends consulting with a veterinarian before switching to a raw diet, especially for dogs with exact health concerns.
Nutritionist Dr. Joseph Wakshlag, DVM, PhD, DACVN, acknowledges the potential benefits of raw diets but emphasizes the importance of proper nutrient balance. He commends Instinct for their efforts in formulating complete and balanced raw meals, which can be challenging to achieve in homemade raw diets.
Overall, expert opinions on Instinct dog food are generally positive, with many professionals recognizing the potential benefits of their raw and minimally processed options. But, they stress the importance of individual assessment and proper handling to ensure the best outcomes for each dog.
Potential Health Benefits
Instinct Dog Food offers several potential health benefits for dogs. Its carefully formulated ingredients and minimal processing techniques aim to support overall canine well-being. Let’s explore some of the key health advantages associated with Instinct Dog Food.
Digestive Health
Instinct Dog Food promotes digestive health through its thoughtfully selected ingredients and manufacturing processes. The inclusion of probiotics and fiber aids in gut health and digestion, improving the absorption of essential vitamins and minerals. This combination strengthens immunity and supports overall digestive well-being.
High-quality animal proteins, such as chicken, beef, and lamb, are easier for dogs to digest compared to plant proteins. This protein-rich formulation supports muscle development and overall health. Instinct’s minimal processing techniques, including cold pressing, help preserve the nutritional value of ingredients without extensive cooking. This approach reduces the presence of advanced glycation end products (AGEs), which can contribute to inflammation.

Coat and Skin Improvements
Instinct Dog Food’s nutrient-rich formulation contributes to improvements in coat and skin health. The high-quality proteins and essential fatty acids found in Instinct’s recipes promote a shiny, healthy coat and support skin elasticity. Omega-3 and omega-6 fatty acids, sourced from ingredients like fish oil, help reduce inflammation and alleviate skin irritations.
The inclusion of vitamins A and E in Instinct Dog Food supports skin cell regeneration and provides antioxidant protection. These nutrients help maintain a healthy skin barrier, reducing the likelihood of dryness, itching, and other skin issues. Many pet owners report noticeable improvements in their dogs’ coat texture and overall skin condition after switching to Instinct Dog Food.
Conclusion
Instinct Dog Food stands out as a premium option for pet owners seeking high-quality nutrition for their canine companions. With its focus on raw and minimally processed ingredients we believe it offers many health benefits. From improved digestion to enhanced coat health the brand’s commitment to quality is evident.
While it may come at a higher price point the positive feedback from customers and experts alike suggests it’s a worthwhile investment in your dog’s health. We encourage pet owners to consider their dog’s exact needs and consult with a veterinarian when choosing the right Instinct product for their furry friend.
